Alistair Barclay

Customer Success Leader · Writer · Creator

I'm a Customer Success leader with 20 years of SaaS experience, based in the San Francisco Bay Area. I write about CS strategy, leadership, and the occasional absurd observation about life on my Substack. When I'm not thinking about customer retention, you'll find me under a Jeep, on a golf course, or somewhere in the Nevada desert.


Things worth writing down. Some serious. Some not.

The Business Dictionary You Didn't Know You Needed

The Business Dictionary You Didn’t Know You NeededWork is full of things everyone recognizes…but nobody has a name for.You’ve seen it. You’ve lived it.
Now it has one.
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The Book of Saas

The Book of SaasMost SaaS books tell you what you want to hear.
This one is more interested in what you need to hear.
This isn’t a playbook.
It’s what the playbooks leave out.
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The Book of Saas

Been there. Did That. A Story of My TravelsMost people come home with photographs. I came home with stories.This isn't a travel guide. It's a collection of my experiences of business travel.
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